TTAB

Don’t Get Boxed In By a Consumer Survey: T.T.A.B. Refuses Trade Dress Protection for Cheerios Yellow

Order Affirming Refusal of Registration, In re General Mills IP Holdings II, LLC, T.T.A.B. (August 22, 2017)

Trademark portfolio owners have long known the pitfalls in securing trade dress protection for a single color. The Trademark Trial and Appeal Board recently underscored those difficulties in affirming the Trademark Office’s refusal to register the color yellow as trade dress in connection with General Mills’ Cheerios cereal. READ MORE