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Alex's work centres on e-commerce and software, and covers both contentious and non-contentious matters. He has advised companies at all stages of the corporate lifecycle, from software development and product launch, through technology licensing, sale and purchase, to mergers and acquisitions of IP and tech-heavy businesses. He has assisted organisations with the implementation of their brand strategy, advising on infringement claims and risk management, as well as product compliance, liability and recalls.
Alex is also engaged in assisting clients with the design, development and implementation of global data protection and compliance policies, as well the management of risk and security associated with data retention, processing and transfer.