Amelie von Alten



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Amelie focuses on counseling in the area of Data Privacy and IP/IT. She is involved in GDPR readiness  and general Data Privacy compliance and works on various aspects of trademark and competition law. 

Ever since her studies, Amelie has been fascinated by Data Privacy and Intellectual Property Rights. Now that she has joined Orrick, Amelie focuses on helping clients to face the challenges of Data Privacy and turn those challenges into opportunities. Advising on and finding answers to the European General Data Protection Regulation is part of Amelie's daily tasks. Whether it is the assessment of a specific online application, advice on data protection safeguards or drafting a privacy policy or a data processing agreements, Amelie is up to date with the newest developments and puts her knowledge into practice for our clients. 

Amelie regularly advises on various aspects of IP and IT rights. She joined Orrick in 2017 after finishing her legal training in Berlin and New York.

Posts by: Amelie von Alten

Google to Pay $57 Million for GDPR Violations


On January 21, 2019, the French data protection supervisory authority (“CNIL”) fined Google €50 million (approximately $57 million) for violating the European General Data Protection Regulation (“GDPR”). The fine penalizes Google for failing to comply with the GDPR’s transparency and notice requirements, and for failing to properly obtain consent from users for ads personalization. This is the largest GDPR fine imposed to date and the first action against a major global tech player. The CNIL’s decision sends an important message to companies that tough enforcement actions are not just a theoretical threat. Companies should look closer at data protection compliance and particularly work on their notices and consent forms. READ MORE