Yumiko advises on data privacy, IP and IT related matters as well as on unfair
and deceptive trade practices law.
For Yumiko the law is where her passion for innovation meets technology and research. With a background in scientific research she has experienced the importance of legally protecting data and ideas. Yumiko understands the creation process and companies turn to her for advice at the intersection of data privacy, intellectual property and technology.
As a privacy advisor, Yumiko partners with clients globally to navigate complex data protection issues. She advises clients on the General Data Protection Regulation (GDPR), data processing and transfer agreements. She councels clients to tackle challenging privacy questions by giving practical advice to craft data guidelines and policies including privacy policies and incident response plans.
As an intellectual property and technology advisor, Yumiko advises companies on their license agreements, and company contracts, and issues in relation to unfair anddeceptive trade practices. She also advises on due diligence assessments.
With a German/Japanese background, Yumiko has a focus on working with Japanese clients. She is trilingual in German, Japanese and English. She studied at Rheinische Friedrich-Wilhelms University in Bonn, Germany and Waseda University in Tokyo, Japan.
Prior to joining Orrick, Yumiko worked as a scientific researcher at Bonn University and as an associate in the field of IP/IT and data privacy with another international law firm.
On November 11, 2020, the European Data Protection Board (EDPB) published its long-awaited guidance on what parties to international data transfers should be doing to perform such transfers in a manner compliant with the Regulation (EU) 2016/679 (the General Data Protection Regulation or GDPR) in light of the European Court of Justice’s (CJEU) decision in Case C-311/18 Data Protection Commissioner v Facebook Ireland and Maximillian Schrems (Schrems II).
Unfortunately, the draft guidelines provide no panacea for companies engaged in international data transfers of personal data from the EEA to third countries. Instead, organizations face 55 pages of guidance that provide few workable solutions for international data transferors—apart from a lengthy protocol for conducting risk assessments. READ MORE
On October 1st, 2020, the Data Protection Authority of Hamburg (“DPA”) announced that it issued a massive EUR 35.3 million fine against the clothing company H&M Hennes & Mauritz Online Shop A.B. & Co. KG (“H&M”) for the alleged wrongful collection of data of a couple of hundred employees which related to their private life (the English press release can be accessed here). This is the highest fine that has ever been issued in Germany, sending a strong signal to companies to ensure they comply with the data protection law when they process employee data. READ MORE
On 16 July, 2020 the European Court of Justice (“CJEU”) published its decision invalidating the EU-U.S. Privacy Shield and setting out enhanced requirements for using the so-called Standard Contractual Clauses for Processors (Decision 2016/1250 – “SCCs”) (judgement C-311/18 – “Schrems II”). See our previous blog on the Schrems II decision for further details. Shortly thereafter, the European Data Protection Board (“EDPB”) adopted FAQs (see our follow-up blog post), which mainly focused on how to conduct the required risk assessment in connection with the SCCs. READ MORE
EDPB and data protection authorities’ views and statements on the “Schrems II”- decision by the CJEU
On 16 July, 2020, the European Court of Justice (“CJEU“) passed a decision invalidating the EU-US Privacy Shield and calling into question the Standard Contractual Clauses (“SCCs“) (judgement C-311/18 – “Schrems II“). The shockwaves of the decision were felt worldwide and companies are now scrambling to make sense of sometimes conflicting guidance published by various EU supervisory authorities. READ MORE
The Spanish supervisory authority agencia española protección datos (“Supervisory Authority”) has issued a fine (the original Spanish document can be accessed here) against an airline based on their use of a cookie banner, which the Supervisory Authority considered not to be compliant with privacy provisions.
In issuing the fine, the Supervisory Authority referred to Art. 22.2 of the Spanish Act of the Services of the Information Society and Electronic Commerce (Ley de Servicios de la Sociedad de la Información—“LSSI”) rather than the General Data Protection Regulation (“GDPR”). Art. 22.2 LSSI is based on the ePrivacy Directive, which is still in effect and is not replaced by the provisions of the GDPR—we note, however, that the ePrivacy Directive would likely be replaced by the provisions of the proposed ePrivacy Regulation, which is still being negotiated.
This fine highlights the European data protection authorities’ continued concern over the collection of personal information through cookies and other tracking technologies and should thus attract the attention of companies that provide websites to customers in the EU. The decision might set the standard for fines on the lack of consent for cookies and is in line with the rather conservative view of the European Court of Justice (“CJEU”) in its recent court decision, which explicitly referred to the GDPR (please also see our blog post on the CJEU’s decision). READ MORE
On June 28, 2019, the German parliament (Bundestag) passed new legislation imposing several changes to the current German Federal Data Protection Act (“BDSG”). Although many of the changes addressed privacy aspects of criminal proceedings, the new legislation makes an important change for small companies by increasing the threshold to designate a Data Protection Officer (“DPO”). Whereas currently companies have to designate a DPO if they constantly employ at least 10 employees who deal with the automated processing of personal data, the new legislation increases the minimum number of employees from 10 to 20, significantly decreasing the financial and administrative burden for small companies doing business in Germany. This article explains the changes and their impact and explains what companies should do.
The Bavarian Data Protection Authority (“BDPA”) took the “safer internet day” in February 2019 as an opportunity to conduct privacy checks on website operators. The focus was on “cybersecurity” (in particular, password security) and “tracking” and the outcome is rather disillusioning, according to the BDPA. The BDPA stated that necessary security measures were not implemented and none of the cookie banners obtained valid consent. The BDPA announced it would conduct further checks via written procedures or even by on-site inspections to validate the quick check results and assess whether further actions must be taken. In those cases where the BDPA is not competent, the BDPA will consider reaching out to competent lead supervisory authorities where necessary so that they can provide their insights. READ MORE
The EU-Japan Economic Partnership Agreement between Japan and the European Union (“EU”) recently came into force, creating the world’s biggest open trading zone that covers 635 million people and almost one-third of the world’s total GDP. In the shadow of that agreement, however, another development—the mutual acknowledgment of data protection standards—took place, which should not be overlooked because it sets another world record. On January 23, 2019, the European Commission adopted its adequacy decision on Japan, acknowledging that Japan provides for an adequate level of data protection. Similarly, effective January 23, 2019, the Japanese independent data protection authority, the Personal Information Protection Commission (“PPC”), has also designated countries within the European Economic Area as having an equivalent level of data protection. This mutual acknowledgement created what is being referred to as the “largest area of safe data transfer” in the world.
These developments have important benefits for companies transferring data from the EU to Japan and vice versa, reducing burdens and giving companies greater access to customers. Below, we discuss the developments and describe what companies should consider in the future. READ MORE