What’s in a name? Obviously a lot, as businesses in all industries invest significant time and money to protect their reputations. But, in some sectors, the line between positive and pejorative can be quite thin.
Take email marketing and cybersecurity, for example: What exactly distinguishes a successful high-volume email marketer from a spammer? And how can we distinguish a well-intentioned security analyst exposing vulnerabilities from a nefarious hacker? (Those familiar with techspeak will surely recall the familiar “white hat” and “black hat” dichotomy, but even that, as Wired has observed, is subject to gray areas of its own.) READ MORE